Your already know your website is your 24/7 billboard and sales team. But how do you get them to actually do their job?
Hopefully, we can agree that a website is crucial to your business. If you are one of those wild & crazy type who think a website isn’t that important, check out my post here.
These days your customers are finding out about you online and looking you up to see if you are a trustworthy business.
Increase Your Word Count on Pages
The first task may seem simple but needs more thought & planning than you may first think. Most websites lack enough content on their website to get noticed by search bots. Whatever you do, do not flood your pages repetitively a bunch of keywords. This practice, known as keyword stuffing, will work against you in search engines plus its obnoxious to the end user. Instead fill your website with content that your customers want to read and will show them why to trust you.
Adjust Your Web Images
Did you know that image file sizes can slow your page load time, which could hurt your search engine optimization. Use small image sizes optimized for web and be sure to save the files with keyword descriptive names. Once you’ve updated the file sizes and file names, swap out the images on your site for your new updated ones. Don’t forget to add alt text to each image. These can be time consuming but can help with SEO and also helps with website accessibility. The file names & alt text are used by the blind to help them ‘read’ what is one your site.
Update Your Information
Another way to make your website great is to ensure you have the most updated contact information on your site. Do you have an easy way to potential customers to reach you? It sounds crazy simple, but so many websites have outdated phone and/or emails on them. Or worse yet, no way for customers to connect. Having contact information is a quick way to earn trust. If you’re worried about having your personal number or email online then look at options like Google Voice and setting up a G-Suite business email. Both are easy and instantly add professionalism to your site. Don’t forget to have a Contact page!
Sync Up With Social
You probably have your business Facebook page setup. If not, go do that right now!! Social media is free to setup and while you won’t see instant business just from setting up the accounts, it does have lots of impact on your websites SEO. Potential customers are looking at your profile to see if you are still in business and to get that trust factor built up. Once you’re up & running using your social media actively, it’s a great way to connect personally to your client base. Be sure to update your profiles to match the look & feel of your website.
Check Your Page Titles & Descriptions
This one may be harder to find but do some digger in the backend of your website for “meta title” or page descriptions. Sometimes they are accessible under “SEO Tools”. Send me a message if you are having trouble locating where to update this. Once you’ve found them use the Title as a headline of what that page is all about. Use keywords but don’t go overboard and each page needs a unique title. For the description, you have room to write a few sentences about your page and grab peoples interest. These two fields are what is shown in a search page listing so make it good!
These are totally doable to anyone but I completely understand if you aren’t comfortable or flat out don’t want to do them yourself, I’d be happy to help. Hiring a VA is the best way to free up your time in the business. Let’s chat and get your website to the top!